When planning any activity requiring people acting on your behalf in the field, it’s essential to know all your options…with costs, forecasts, brand building benefits and programme specifications
Mississippi has the depth of talent, experience, resources network and inspirational drive to show you new ways of achieving your objectives….alongside more traditional solutions, thereby empowering you with greater choice
We always strive hard to see if there’s a new and better way of doing things – as proven with our new flagship acquisition programme for uSwitch.
If it’s the service, food and atmosphere in your restaurants, cruise ships or hotels you wish to improve, then our new “customer-resourced” Mystery Eater Programme for a major themed restaurant chain is excellent evidence of a concept which doubles as a powerful loyalty programme using low cost e-comms, whilst driving repeat visits and incremental revenue
Alternatively, you may just want an qualified review of your present activities. We can measure the success of what you’re already doing on a comparative and absolute scale, providing you with new ideas to improve performance / incremental income delivery.
The first thing to do is talk to us (link) about your needs. We’ll be pleased to respond with a range of carefully scoped and inspiring solutions
Volume Customer Acquisition – Example:
Traditional Solution:
- Select one of many established field management companies to pilot and roll –out a standard sales solution
- Generally, you pick the company which;
(i) You fear the least not to tarnish your brand
(ii) Which has promised to deliver the most new customers at the lowest cost
(iii) Whose terms are closest to those you desire
- This often involves committing, frequently exclusively, to one resource for a uncomfortable term with reduced control over your brand exposure, the venues worked and the sales methods employed
- Their staff frequently work mainly on commission, so if they are also poorly trained and largely unsupervised, the temptation is always there to break rules in order to earn their wages, with disregard for the brand: Venues complain and ban selling, customers become upset, the brand is tarnished
- However, providing the programme is managed well at all levels, this method can deliver significant success
- Mississippi know who is doing what, where, and how well at any point, so we can assist you undertake the correct selection & planning process
Alternative Mississippi Approach:
- Talk to Mississippi and agree your needs, specify constraints and your preferred terms, business model and areas of retained control
- We will show you a solution where we take full responsibility for delivery and remove the need for your excessive commitment
- We use our own teams, alongside those of selected field agents, ensuring our rigorous training, field supervision and this competitive environment delivers rewards to those who demonstrate adherence to behavioural guidelines, whilst maximising performance and creating a positive customer experience
- We can completely Project-Manage, so you don’t need to, whilst delivering a better return on investment, greater flexibility and retained control to you
- We wrap all activities in our “Brand Protection Programme”, minimising risk and delivering peace of mind, whilst delivering higher acquisition levels
- We pre-negotiate with the venues which enjoy high traffic of your target prospects, , to ensure favourable terms to you in exchange for new promoter benefits to them
We’ve found it’s not hard to break the mould and do better. So if a new approach to deliver better results appeals to you then let’s talk – call 0115 948 3733 or click here
